After a few sneak peeks and hints here and there, our new and improved brand is here! We went back and forth for a while trying to decide if we should update our look. We didn’t totally hate what we had, but then we realized it didn’t quite represent us or what we do anymore. It was time for an update.
It’s been a little bit of a bitter sweet experience redesigning our logo. Part of me felt like the old one had become part of our family or something and I was just abandoning it (yeah I know that’s the crazy designer in me). But as I kept designing, I realized it was the right decision. Now we have much needed new business cards, stamps for packaging and art prints, and as you can see even an updated website; and it’s all consistent with our brand.
It feels so good to have a fresh start. Sometimes that’s just what you need to get inspired.